Aiwa (アイワ) is a consumer electronics brand owned and used by various companies in different regions of the world. American and other regions are owned by Chicago-based Aiwa Corporation. Towada Audio based in Tokyo owns the rights to the brand in Japan and other countries, and has been manufacturing Aiwa-branded products since 2017. In Mexico and other countries in Latin America, the rights are owned by Audio Mobile Americas, S.A.

Aiwa was founded in 1951 and was once a globally well-regarded brand known for making quality audio products such as speakers, boomboxes and stereo systems. It was the market leader in several product categories. Aiwa created the first Japanese cassette tape recorder in 1964. The company was listed on the Tokyo Stock Exchange from October 1961 until September 2003.

The company became unprofitable in the late 1990s, and was fully bought by Sony in 2003. Aiwa was then rebranded as a new youth-focused division of Sony, but it was unsuccessful and the brand was discontinued by 2006. In 2015, an American audio company known as Hale Devices, Inc. was granted the rights to the brand name, with the company renaming itself Aiwa Corporation under which it produces audio equipment.